Build a pair people recognize
Start with a relationship your audience already understands. Two friends with very different everyday styles can make a playful pairing; adult siblings can turn a shared joke into a dance idea. Choose the cast before choosing a caption, so the joke comes from the people rather than a claim about their abilities. For original characters, keep each design distinct through hair, clothing color, or silhouette. The separate portrait cards in this illustration represent two identity references. They are not before and after images, and they do not ask you to place both people inside a single source photograph.




